Project Goals and Challenges
Project Challenges:
1) Design a responsive web-based signup flow for desktop and mobile
2) Develop an easy-to-navigate UX
3) Develop a familiar, comfortable UI
Project Goals:
1) Design a signup flow for an architecture mentorship service
2) Employ a user-centered design process to develop the MVP, defined as a successful signup flow.
2. Foundational Research
Foundational research here consisted of a series of competitive audits as well as user observations and interviews.
The competitive audit revealed that there are no direct competitors but several indirect competitors including
LinkedIn, WayUp, BetterUp, and TheMuse. I studied these services’ offerings and advantages, focusing specifically
on their signup flows. I looked at registration options they provide, visual cues they use, and common patterns.
Out of my user interviews I developed three user personas, below:
